Meaning
consumer
In a sentence
Il consumatore cerca sempre il prezzo più basso.
The consumer always looks for the lowest price.
Le leggi europee tutelano i diritti del consumatore.
European laws protect consumer rights.
La pubblicità cerca di influenzare le scelte del consumatore.
Advertising tries to influence consumer choices.
Word forms (2)
| Word | Word forms |
|---|---|
| consumatore | masculine · singular |
| consumatori | masculine · plural |
Usage notes
- Use consumatore in marketing, economics, and law. For a buyer in a specific shop, cliente is usually more natural.
- In everyday speech, acquirente sounds more formal and transactional; consumatore is broader and often refers to the end user.
- Often appears in the plural in general statements: i consumatori preferiscono..., not usually il consumatore unless speaking abstractly.