Meaning
sign (of a shop etc.)
- insignia (plural)
- ensign, flag, (plural) colours
- signboard
In a sentence
L'insegna del bar si vede da lontano.
The bar's sign can be seen from far away.
Hai visto l'insegna nuova del negozio?
Did you see the shop's new sign?
Le insegne della squadra erano rosse e bianche.
The team's colors were red and white.
Word forms (2)
| Word | Word forms |
|---|---|
| insegna | feminine · singular |
| insegne | feminine · plural |
Usage notes
- For a store’s exterior sign, insegna is more natural than cartello, which usually means a notice, warning, or temporary sign.
- Often used in the phrase all’insegna di + noun, meaning “under the banner of” or “characterized by,” especially in journalism and formal writing.
- The military sense usually appears in the plural, insegne, and is formal or historical; don’t use it for ordinary logos or brand marks.