Meaning
word of mouth
- the informal spread of information, recommendations, or news from person to person
- a whisper chain or passing along of a message
In a sentence
Il ristorante ha avuto successo soprattutto grazie al passaparola.
The restaurant became successful mainly through word of mouth.
Facciamo un rapido passaparola tra i colleghi per avvisarli della riunione.
Let's spread the word quickly among colleagues to warn them about the meeting.
Il passaparola è spesso la forma di pubblicità più efficace.
Word of mouth is often the most effective form of advertising.
Word forms (3)
| Word | Word forms |
|---|---|
| passaparola | masculine · singular |
| passaparola | masculine · plural |
| passaparola | masculine · plural |
Usage notes
- Invariable noun: singular and plural forms are identical ('il passaparola', 'i passaparola').
- Frequently paired with the preposition 'con' or 'grazie a'.