Meaning
celebrity endorser, brand ambassador
- A celebrity or well-known person who endorses a product or campaign in advertising
- A person used as the face or representative of an advertising campaign
In a sentence
Hanno scelto un noto attore come testimonial della campagna.
They chose a well-known actor as the spokesperson for the campaign.
Chi sarà la testimonial del nuovo profumo quest'anno?
Who will be the face of the new perfume this year?
Non tutti i testimonial risultano credibili agli occhi del pubblico.
Not all celebrity endorsers seem credible to the public.
Word forms (3)
| Word | Word forms |
|---|---|
| testimonial | singular |
| testimonial | plural |
| testimonial | Masc|Fem · plural |
Usage notes
- In Italian, testimonial refers to the person endorsing a brand, unlike English where it usually means the statement or review.
- It is invariable in the plural: i/le testimonial.