Meaning
clever idea, gimmick
- An ingenious, sudden idea or inventive solution.
- A publicity gimmick or clever marketing ploy.
In a sentence
Quella campagna di marketing non era che una trovata pubblicitaria.
That marketing campaign was nothing more than an advertising gimmick.
Per risolvere la questione ha avuto una trovata davvero geniale.
To resolve the issue, he came up with a truly brilliant idea.
Le sue trovate stravaganti fanno sempre ridere tutti.
His outlandish ideas always make everyone laugh.
Word forms (2)
| Word | Word forms |
|---|---|
| trovata | feminine · singular |
| trovate | feminine · plural |
Usage notes
- Derived from 'trovare'. Can carry a positive sense (stroke of genius) or ironic sense (mere gimmick).